Evidence where it exists. Judgment where it doesn't.
Data-driven commissioning · Part 3 · Latest
What the columns of your commissioning spreadsheet actually record, which of them are facts and which are opinions in a fact's clothes, and why even the real ones cannot tell you what will happen. Part three of a series on commissioning.
Data-driven commissioning · Part 2
Vertical micro-drama is both at once, and the numbers to show it were published three days ago. Part two of a series on data-driven commissioning.
Data-driven commissioning · Part 1
What data-driven commissioning actually is, what it isn't, and what you do when the data doesn't exist. Part one of a series.
Built the content function
Built the content function from scratch: the team, the four sourcing pillars and their standard operating procedures, the greenlight process, and the analytics pipeline that…
Developed and greenlit
The first show I developed and greenlit at aha, directed by Pawan Kumar. Greenlit on conviction with nothing to show. Released with almost no marketing and found its audience…
Developed and delivered
Developed and delivered to a national platform. Created by Krish Jagarlamudi; released on Amazon Prime Video in five languages.