Karthik Vamsi TadepalliEssays and findings on how audiences for film, television and streaming behave, and how commissioning decisions actually get made, from a practitioner who built a platform's content function from zero and now studies the numbers.https://karthikvamsi.com/enBest at Getting Paid. Worst at Being Kept.https://karthikvamsi.com/essays/best-at-getting-paid-worst-at-being-kept/https://karthikvamsi.com/essays/best-at-getting-paid-worst-at-being-kept/Vertical micro-drama is both at once, and the numbers to show it were published three days ago. Part two of a series on data-driven commissioning.Tue, 01 Sep 2026 00:00:00 GMTmicro-dramasubscription retentiondata-driven commissioningstreamingIndia OTTData Won't Tell You What to Makehttps://karthikvamsi.com/essays/data-wont-tell-you-what-to-make/https://karthikvamsi.com/essays/data-wont-tell-you-what-to-make/What data-driven commissioning actually is, what it isn't, and what you do when the data doesn't exist. Part one of a series.Sun, 30 Aug 2026 00:00:00 GMTdata-driven commissioningstreamingmicro-dramaIndia OTTdecision-making