Essays

Long-form. Each one first appears here, then on Medium and as an X Article, linking back. The series on data-driven commissioning runs in parts.

• 21 Sept 2026
  26 min

  Data-driven commissioning · Part 3

  What Your Commissioning Spreadsheet Cannot Tell You

  What the columns of your commissioning spreadsheet actually record, which of them are facts and which are opinions in a fact's clothes, and why even the real ones cannot tell you what will happen. Part three of a series on commissioning.

• 1 Sept 2026
  18 min

  Data-driven commissioning · Part 2

  Best at Getting Paid. Worst at Being Kept.

  Vertical micro-drama is both at once, and the numbers to show it were published three days ago. Part two of a series on data-driven commissioning.

• 30 Aug 2026
  23 min

  Data-driven commissioning · Part 1

  Data Won't Tell You What to Make

  What data-driven commissioning actually is, what it isn't, and what you do when the data doesn't exist. Part one of a series.